Bayer Group
Motivation
Social Responsibilities
Education
Bayer has a long tradition of contributing to education and training in the communities. It is a strategic business investment that offers the company as well as the community a mutually-benefiting opportunity to learn and develop in a sustainable way. Our high value for innovation and the concept of public-private partnerships has been driving Bayer China's efforts in creating beneficial and sustainable changes by educating young people and future thought leaders.
SPA Vocational Training
With the cooperation of Shanghai Petrochemical Academy (SPA) located in the town of Jinshan Zhen, Shanghai, the Bayer Training Plant was inaugurated in 2003. It signified the introduction of the German dual education system into China in an effort to drive China's vocational education. Bayer is also involved in a series of sponsorship programs for education and scientific research with partners such as China Academy of Science, East China University of Science and Technology, Tongji University, and Shanghai Jiaotong University.
More than 100 years ago, Bayer adopted the dual educational system in Germany, which today provides professional training in 31 industries including science, technology, commerce, and cooking. Through various activities, Bayer's training ensures the integration of theory and practice. Apart from offering training in Germany, Bayer's vocational education system has been replicated and applied in 20 countries around the world, with 5, 000 students trained annually.
More than 100 years ago, Bayer adopted the dual educational system in Germany, which today provides professional training in 31 industries including science, technology, commerce, and cooking. Through various activities, Bayer's training ensures the integration of theory and practice. Apart from offering training in Germany, Bayer's vocational education system has been replicated and applied in 20 countries around the world, with 5, 000 students trained annually.
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| The trainees are learning installation and maintenance of pipe system at SPA. |
China Europe International Business School (CEIBS)
On March 15, 2005, Bayer and China Europe International Business School (CEIBS) jointly inaugurated the Bayer HealthCare Chair in Marketing & Strategy and the CEIBS Centre for Healthcare Policy and Management at the business school's campus in Shanghai's Pudong area. The Chair is located at the premises of CEIBS in Shanghai, while the CEIBS Centre for Healthcare Policy and Management is based in Beijing.
The Chair is endowed at CEIBS for 1 million EURO over a total period of 10 years. Under the agreement, Bayer and CEIBS strive for a two-pronged approach in order to address academic leadership both in teaching as well as in research, and in relation to healthcare policy. The Bayer HealthCare Chair in Marketing & Strategy is dedicated to teaching professional skills in marketing and strategy to future professionals in the healthcare industry.
The CEIBS Centre for Healthcare Policy and Management is designed as a platform to develop innovative and joined research. Findings from that research will continue to find entrance into open seminars, forums, publications and optional courses for CEIBS students as well as interested professionals.
The Chair is endowed at CEIBS for 1 million EURO over a total period of 10 years. Under the agreement, Bayer and CEIBS strive for a two-pronged approach in order to address academic leadership both in teaching as well as in research, and in relation to healthcare policy. The Bayer HealthCare Chair in Marketing & Strategy is dedicated to teaching professional skills in marketing and strategy to future professionals in the healthcare industry.
The CEIBS Centre for Healthcare Policy and Management is designed as a platform to develop innovative and joined research. Findings from that research will continue to find entrance into open seminars, forums, publications and optional courses for CEIBS students as well as interested professionals.
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| CEIBS Bayer Chair Inauguration Ceremony |
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